PRIVACY POLICY

Privacy Policy

Effective Date: March 17, 2026
Website: iana.one
Owner/Operator: Umbrella Cooperation LLC

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with this website.

This website is a personal and creative platform that may include writing, photography, archives, commentary, inspiration, and information about products, projects, and brands, including Lemuria and Asphalt Rose.

By using this website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

a. Information you provide directly

You may choose to provide information such as:

• your name
• email address
• phone number
• mailing or shipping address
• payment-related information, if purchases are made directly through the website
• messages, inquiries, comments, reviews, or other content you submit
• information you provide when signing up for a newsletter, contacting us, placing an order, or requesting a service

b. Information collected automatically

When you visit the website, certain information may be collected automatically, such as:

• IP address
• browser type and version
• device type
• operating system
• referring website
• pages visited
• date and time of access
• approximate location based on IP address
• usage and interaction data

c. Cookies and similar technologies

We may use cookies, pixels, tags, scripts, and similar technologies to:

• operate the website
• remember user preferences
• understand website traffic and usage
• improve performance and content
• support marketing, analytics, and advertising, where applicable

You can often control cookies through your browser settings. Some browsers and websites also provide cookie choices or notices. The FTC notes that websites commonly use cookie notices and preference options, including necessary-only choices or broader advertising choices.

3. How We Use Information

We may use collected information to:

• operate, maintain, and improve the website
• respond to messages, questions, or requests
• send newsletters or updates, where you have signed up
• provide customer service
• process purchases, payments, shipping, personalization, or related services
• display, promote, or improve products, services, or content
• understand site traffic, visitor behavior, and user interests
• protect the website, prevent fraud, and enforce our terms
• comply with legal obligations

4. Email Communications

If you subscribe to our newsletter or otherwise provide your email address, we may send you updates, announcements, promotional messages, or other communications related to the website, our content, or our brands.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

If we send commercial emails, we intend to comply with applicable law, including the CAN-SPAM Act, which requires accurate sender information, non-deceptive subject lines, and a way for recipients to opt out.

5. Sharing of Information

We do not sell your personal information in the ordinary sense of exchanging it for money.

We may share information in the following situations:

• with service providers who help operate the website or support our business, such as hosting providers, payment processors, email platforms, analytics providers, shipping providers, or e-commerce tools
• with marketplace, store, or platform providers if you interact with our products or services through third-party platforms
• when required by law, subpoena, court order, or other legal process
• when necessary to protect our rights, users, property, or safety
• in connection with a business transfer, reorganization, merger, sale, or asset transfer

If you use links to third-party websites, stores, or social media platforms, those third parties may collect information according to their own privacy policies.

6. Third-Party Services and External Links

This website may contain links to third-party websites, marketplaces, social media pages, video platforms, or other services. We do not control the privacy practices of those third parties and are not responsible for their content, policies, or actions.

We encourage you to review the privacy policies of any third-party services you use.

7. Analytics, Advertising, and Embedded Content

We may use third-party analytics or marketing tools to understand traffic and improve the website. We may also use embedded content such as videos, social media posts, maps, forms, or storefront integrations. These services may collect information about your interactions, browser, and device.

If you use advertising, retargeting, or tracking tools later, this section should be updated to name them specifically, for example Google Analytics, Meta Pixel, Shopify, Klaviyo, or similar services.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• providing requested services
• maintaining records
• resolving disputes
• enforcing agreements
• meeting legal, tax, accounting, or operational requirements

Different categories of information may be retained for different periods depending on the purpose and legal requirements.

9. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information. However, no website, storage system, or internet transmission can be guaranteed to be fully secure.

The FTC recommends businesses understand what data they collect, limit access, and assess risks as part of reasonable data security practices.

10. Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website without appropriate legal basis or parental authorization where required.

If you believe a child has provided personal information through this website, please contact us so we can review and delete it if appropriate.

11. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of certain information
• opt out of certain marketing communications
• limit or object to certain uses of personal information, where applicable

California law gives consumers privacy rights and requires covered businesses to provide specific notices, including what categories of personal information they collect and how consumers can exercise their rights.

If you wish to make a privacy-related request, please contact us using the contact information below.

12. California Privacy Notice

If you are a California resident, you may have additional rights under California law, depending on whether the law applies to our business and data practices.

To the extent applicable, California residents may have rights to know, access, correct, delete, and limit certain uses of personal information, as well as the right to not be discriminated against for exercising privacy rights. California guidance also states that covered businesses must post and maintain a privacy policy linked with the word "privacy" in it.

To submit a California privacy request, contact us using the contact form.

13. Florida Notice

If Florida privacy law applies to our business activities, we will comply with applicable Florida requirements, including any required notices and consumer rights processes. Florida has a Digital Bill of Rights in Chapter 501 of the Florida Statutes.

14. International Visitors

If you access this website from outside the United States, please note that your information may be processed and stored in the United States or other countries where our service providers operate. By using the website, you understand that data protection laws may differ from those in your jurisdiction.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, you may contact us at:

Umbrella Cooperation LLC
2465 US-1 S #1012
SAINT AUGUSTINE, FL 32086
USA